How branding works, why it matters to your startup, and when you need to start caring about it.

When it comes to branding, you don’t need to know all the things. But if you want your startup to become (or remain) successful, there is some stuff you need to know — like the basic branding fundamentals, the role branding plays in your industry, and what that means for your business (and your marketing budget, app design, and Instagram feed.)

It doesn’t have to be complicated; it can even be as simple as “the truth well told” — the straightforward motto of the McCann ad agency back in 1912 — but it does require some time and attention. Join us and get a handle on the basics and find out where you need to go from here.

Speakers

Ally Fouts

Creative Director, Viget

Ally is a creative and innovative marketing professional with over a decade of experience in copywriting, brand development, digital strategy, content strategy, business development, fundraising, and outreach strategy and execution. Ally started her career as an entrepreneur, opening... Read More →